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Derek Murdoch

Affiniti, NFU.oh UK distributors

Sam doesn't just "teach" our students. Sam offers our students light and inspiration that only a chosen few can offer.

She guides our students through a journey of self expression ensuring that each and every student leaves feeling enriched. Sam offers equal measures of skill, knowledge and positive energy that has a magnetic appeal to all. She is an artist who's canvas just happens to be nail beds.

Sam researches our projects in such a thorough manner until she can see through our eyes and understands the brief perfectly. Then she elevates the brief to a level which is always beyond expectation.



Sam Biddle is a renowned nail technician, living in Dorset,  England. She has found success in a career that has taken her across the globe. Internationally published, Sam regularly contributes to trade and national press worldwide. She has also achieved several front covers both in the UK and USA.

Sam is an international judge and competition winner, and in 2008 & 2009 was finalist for Nail Professional of the Year. Having featured on the BBC, ITV and in the national press, Sam has brought colour and inspiration to the nail industry, helping technicians find the confidence to express their own creativity, and to develop their careers by discovering & perfecting new skills.

As an Independent Global Educator Sam brings a new way of learning to nail technicians all over the world. She loves to teach and sees it as an exchange of knowledge; “for every lesson I give, I learn as much as the students”. Sam also works with various distributors and product houses internationally, developing brands and providing training.

Sam started in the industry in 2000 as a mobile nail technician, before going on to own her own salon and nail academy. Fully aware of the highs and lows of running a successful high street business, Sam can empathise with her students, and help them find creative ways to build their business. In 2004 after a bout of cancer Sam’s priorities changed; now working with a different agenda, she sought to give something back to the industry, helping it grow and showing nail technicians that there are alternative ways to realising their potential.  

Now with her own company ‘Be Inspired’ Sam brings a range of products and specialist workshops, DVD tutorials and publications to support nail technicians. The aim of ‘Be Inspired’ is to demonstrate that anything is possible, that with the right tools and knowledge you can realise your dreams and ambitions.

Elsewhere in the industry Sam continues to amaze with her fantasy creations, demonstrating just how far it’s possible to take the art of nail design. Although most of these fantastical pieces of art are not for the average customer, they go a long way to inspiring people to bring a little colour and creativity into their lives.  

Sam’s method is to show her audience that through the power of their own inner creativity, and from the inspiration we see all around us, each of us holds the power to achieve the unimaginable.

Denise Wright

International educator, Competition director & Habia consultant

Sam Biddle has been a source of inspiration to the nail industry for many years. Her designs and techniques have allowed other technicians the courage to offer their clients something that is a little different, helping to put their salon or services on the map.

Sam assists others in creating a buzz that gets people talking, raising their profile and increasing their business. From elaborate nail art to commercial work Sam has moved with the times.

Sam is at the forefront of modern technology with a fabulous website and electronic newsletter via email to keep all her contacts informed and up to date with her upcoming agenda.

Sam has always been generous with her time and sharing her experience, given back to the industry she loves by teaching a seminars and judging at nail competitions, giving constructive feedback to those that want to learn and improve their skills. She is an icon for our industry.

Alex Fox

Editor, Scratch Magazine

Sam Biddle has been an expert contributor for Scratch since its inception six years ago. Before that time I also used Sam for expert opinion and unique nail design and styles in my previous nail magazine.

I call upon Sam regularly for input. She is always enthusiastic about the project and gets busy with it immediately. I never have to wait long for her expert witness or imagery. Sam is extremely skilled and well-versed in the arena of professional nails both in theory and practice. She is an educator with a unique twist, passionate and dedicated with the will to inform and please her peers, Sam will climb mountains to help anybody that requires it - she is kind and very generous with her knowledge and skill.

She is also extremely talented and imaginative and has produced work that is jaw-dropping in its detail. Sam has and continues to present work of a unique and highly skilled flavour that motivates others to apply themselves. Previous students all speak highly of Sam's approach and deliverance and all feel utterly stimulated by her individual style and manner.

Independent International Educator

International Educator EzFlow Nail systems

Elite Master Educator IBD

Global Educator American International Industries

Denise Wright

Derek Murdoch

Alex Fox

Sam Biddle

May 2010
May 2012
Oct 2012

Sam Biddle is available for press bookings and expert comment relating to nail art and nail care including step by step guides to this seasons nail trends.

For all press enquiries & bookings, expert comment or images:

Sam Biddle

Tel. 07841 656 898



NAILPRO Cover Story July 2011

Sam talks through her 3D English Roses

NAILgasmTV: Sam tells us why she loves nail art


Sam’s business partner Rebecca Orme collected the Scratch award on behalf of Jealous Cow Ltd

Jealous Cow Ltd - owned by Sam Biddle and Rebecca Orme - picked up the Industry Innovator Award at the 2013 annual Scratch Stars awards ceremony held at Supperclub in London

Jealous Cow distributes brands such as Be Creative, Original Sugar and Original Sugar PRO to a global market by working closely with distribution partnerships worldwide.

The awards are run by Scratch, the magazine for nail professionals, to celebrate amazing individuals working in the nail industry.

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